Pdf the different roles of product appearance in consumer. Pdf the purpose of this study is to contribute to the existing research in the field of. For example, parts of airplanes or expensive decorative glass objects need special solutions to be packed. Mar 31, 2014 agree entirely that packaging is very important both functionally and in terms of image. The vision of the company is to provide a wholesome packaging solution and provide all round technical assistance to the clients regarding there packaging needs. Since the objects enclosed in the package may require protection from, among other things, mechanical shock, vibration, electrostatic discharge, compression, temperature,etc. Challenges of strategic marketing of tourist destination under the crisis conditions 27 classified into several categories which represent their principle attractiveness. May 31, 2016 product packaging prepares the product for transporting, warehousing, selling, and using. But packaging for consumer goods has a broader aim. Packaging may also be defined as the collection of different components e. If you continue browsing the site, you agree to the use of cookies on this website. Roleofpackaging on consumerbuyingbehaviorpatan district. Attractive, strong packaging designs not only help to protect the products from breakage and damages but they are also helpful in grabbing the attention of the end consumer. Basically, advertising is a very artistic way of communicating with the customers.
The special solutions are used for valuable products that do not have a regular, simple shape. The project team will develop the aims, objectives and the constraints for the project. Impact of product packaging on consumers buying behavior. The importance of attractive packaging july 15, 2016. The primary focus of your research project is usually expressed in terms of aims and objectives. Nov 28, 2016 attractive package draws customers attention. To that end, different domains will be linked such as. Barrier protection protecting as a barrier from oxygen, water vapor, dust, etc. The aim of this article is to identify the role of packaging in the process of purchasing food. A good way to remember this is to think of the advert for penguin biscuits ppp pick up a penguin. Examples of environmental and recycling symbols include the recycling symbol, the. In general, the food processing is carried out to achieve the following objectives. Functional packaging is a necessity at product launch. Offering wholesome, fairly priced, ethnically diverse food options.
Barrier protection protecting as a barrier from oxygen, water vapor, dust, etc containment or agglomeration small objects are generally grouped together in one package for transport and. It stimulates their interest towards the product and makes them realize the want of product. As a biodegradable material for packaging, including food packaging. Jul 19, 2017 business objectives are targets that are used to measure the performance of organizations, teams and individuals for a period of time. In terms of my blog i am still very much in the development stage and gradually investigating packaging options but sense the product will lends itself to something that is less slick than retro so have at least started on that broad track. Aims and objectives flax increasing its value for society.
Aims and objectives flax increasing its value for society arts. An informed consumer acquires knowledge on food from different available. Objectives of packaging packaging principles of marketing. Mission to promote individual, community and government responsibility to prevent and reduce tobacco use through multisectoral participation in tobacco control. To look at the different materials used for food packaging. Plastics in food packaging introduction to food packaging chapter 1 introduction to food packaging rom the prehistoric times of hunting and gathering of food through farming and storing foodgrains upto todays impulse buying of food products stacked across supermarket shelves, man has come a long way with regard to ways of. May 09, 2016 pepsico segmentation, targeting and positioning. Apr 20, 2011 a project report on role of packaging on consumer buying behavior slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. The basic objective of packaging for industrial goods such as components and. Objectives can include endgoals such as revenue and steps towards goals such as efficiency. Advertisements are used to increase brand awareness and brand exposure in the target market.
Aims and objectives packaging ppt video online download. The advertisers use different ways to attract the customers back like discount sale, new advertise, some reworking done on packaging, etc. Goal to reduce mortality and morbidity due to the use of tobacco. As your product gets traction and you want to compete and gain market share, it might be necessary to make it attractive to give it a premium feel and increase brand value. The following are common types of business objective. The main characteristics one should have to get on their objectives are great communication skills and very good convincing. But if packaging is not done with planning or care then it can sabotage all the effort.
Most packaging functions, therefore, operate well at a tactical level. Packaging can increase the sales of products but it can act vice versa as well. Today, in line with the basic aim of packaging, which. Features of good packaging packaging principles of. It has been specifically designed to assist you if you are given the task of incorporating ecodesign into your packaging. Jul 15, 2016 use packaging to create the consumers perception of the brand. Sep 12, 2014 packaging also refers to the process of design, evaluation, and production of packages. Flax fibre is an attractive material for a number of reasons. Objectives of product packaging and labeling advantages. Packaging is very important element in marketing mix.
Most products have some form of packaging, even if its just a price tag. The basic purpose of this it is to find out how such factors are behind the success of packaging. Chapter 2 the organisation of the product development. In order to recognize whether something is a form of packaging, consider the different types of packaging. The most fascinating concept of marketing is to discover the understanding of the reasoning of buyers.
This paper has defined four factors for targeting an attractive market, i. Even after a product is developed and branded, it is important to adopt strategies for other productrelated aspects of the marketing mix. Is attractive packaging really a necessity or an eyewash. Details of the aims of flax increasing its value in society. However, for longterm success, operating well at a tactical level is not enough. Dec 21, 2017 red bull is an unbeatable marketing powerhouse. P cardboard cartons boxes blister packaging plastic and card. The importance of packaging your products attractively you could make a doll that walks, talks and plays. It is important to specify that pepsico portfolio comprises 22 brands including pepsicola, lays, mountain dew, gatorade, tropicana and others, and the table 2 above specifies pepsico target customer segment in general by focusing on the common characteristics of positioning of brands within pepsico portfolio. Packaging project packaging is always used for a reason and there are 3 main reasons, we call these the 3ps. Role of packaging on consumer buying behaviorpatan district north gujarat s. What is the impact of attractive packaging on impulse. Complete guide to agricultural product processing and storage m. An overview of branding and packaging of a company product a.
But such knowledge is imperative in designing the marketing program to enhance sale and market share. Informing potential customers about the brand and its products is the first step towards attaining business goals. An overview of branding and packaging of a company product a case study of british doi. Objectives of product packaging and labeling advantages of. In this lesson, youll learn about the function of packaging, including how packaging is used in marketing. What is the relationship between attractive packaging and instore impulse purchase behaviour. Packaging and package labelling have several objectives as identified by louw and. It aims to identify the positive effects of such factors in determining the. Packaging is the science, art and technology of enclosing or protecting products for distribution. Packaging companies offer different types of systems that can be divided into two categories. The different roles of product appearance in consumer choice article pdf available in journal of product innovation management 221. It aims to provide a quick reference guide for you to refer to and gain an understanding of.
The salient features of food processing which has some relevance to bioprocess engineering and technology are given here. Look at the goals of your product and determine if that is the message being communicated from store shelves. Complete guide to agricultural product processing and storage. Packaging and package labeling have several objectives. To support the european port industry with meaningful. The main aim of this research is to examine the relationship between consumer buying behaviour during the presence of attractive packaging in an impulse purchasing situation. Pepsico segmentation, targeting and positioning research. However, in the academic context there is a clear distinction between these terms. The aim of this project is to create a selftraining program that can serve as a basis for future employees and employers starting and. Dec 08, 2012 what is the relationship between attractive packaging and instore impulse purchase behaviour. Inland ports will also be covered in the project as portopia aims to create an integrated and. Abstract the aim of this article is to get the a study to point towards role of packaging on consumer buying behavior. This doll could be the perfect little playmate, but if she is not packaged attractively then. Packaging as integral part of the product, which contains and protects the product during its life cycle, as well as all elements intended for its use, consumption or joint storage.
Packaging as a source of information about food products. The importance of packaging promotional products blog. Packaging is the process of enclosing, or containing the product in bottles, plastic bags, wrappers, lubes, paper cartoons and boxes etc. The perception created of a brand from packaging can set products apart from the competition and defines products. Our foremost priority is to provide excellent food services to the students and staff of the university of winnipeg and the surrounding community by establishing a successful, dynamic social enterprise. The importance of attractive packaging parekhplast india. With pharmaceuticals, food, medical, and chemical products, some types of information are required by government legislation. A project report on role of packaging on consumer buying behavior.
The modern manageradministrator has reason to feel that he or she is in a situation similar to that of the supermarket shopper. Physical protection from shock, vibration, compression, temperature, etc of the. Read this article to learn about the need, objectives, functions, advantages and disadvantages of packaging of products. Many students find it difficult to understand the difference between aims and objectives. When it comes to their marketing strategy, the brand takes everything it does to the extreme however, their marketing efforts always put the audience first.
The four factors for targeting an attractive market. As additional materials such as aluminum and several types of plastic were. Lets just consider the importance of product packaging or a good for the consumer. Pdf impact of product packaging on consumers buying. Packaging functions within organizations are filled with highly capable people, and projects are often executed very effectively. Physical protection from shock, vibration, compression, temperature, etc of the objects enclosed in the package. In biomedical applications such as a biomedical material in wound care as a foodstuff. Adiaha directorate of continuing education, federal capital territory college of education, zubaabuja, nigeria department of agronomy crop and soil science, faculty of agriculture and forestry, cross river university of technology, calabar, nigeria. The main aim of this project is to increase the production value of flax through exploring its potential use.
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